ClickFunnels started back in 2014, but in only three years it’s been, within the words of Forbes, “silently revolutionizing the web marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those during a second).
The founding father of ClickFunnels, Russell Brunson, is as famous as his creation, and permanently reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a short time, and eventually began to master sales funnels. Russell Brunson is that the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies.
You’ll devour Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or free on his website here. ClickFunnels began as how to assist Brunson and his team create funnels more quickly for various ventures, as developing funnels would usually take weeks. However, they soon realized their creation would be useful to others and had great potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people that don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel may be a series of steps designed to guide an internet site visitor to the checkout page.
There’s a less boring way of brooding about it.
Step 1: Imagine a funnel.
Step 2: Imagine this funnel is actually a metaphor, and rather than actual ingredients to toss off the funnel, you’ve got metaphorical ingredients you call web traffic or site visitors. Your site visitors are looking around, checking things out. Your website is beautifully designed, and your content is top notch!
Unfortunately, that also doesn’t turn many of your visitors into customers. during a brick and mortar shop, that’s like people walking into your shop but not knowing where the register is, in order that they leave the shop without buying anything. during a physical store, you’ll talk your customers into buying something. during a digital shop, you’ll be a touch more distant from your visitors. this is often where your funnel comes in-it’s designed to appeal to your customers’ through principles of psychology.
The funnel works step-by-step, bring traffic in closer and closer until visitors find yourself at a payment page. If you think that this sounds cool, you’re right-it’s become an enormous deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by using it too.